Home
School
ELT
Higher Education
Professional
Healthcare
Publish With Us
Careers
 
McGraw-Hill Education
McGraw-Hill Education (India)
INDIAIndian Flag
site tools Print Larger font Smaller font Bookmark this page
Business Economics
Peter Earl, Tim Wakeley

Price: Rs 5608.8
ISBN: 9780077103927
Pages: 592
Pub Date: AUG-10
Publish Status: In Stock
Copyright Year: 2004




About the book 

Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.

 

 

     
 
Bookmark and Share
Specimen Copy
Order/Buy