|About the book|
Intercultural Communication in the Global Workplace, 3/e by Varner and Beamer offers student readers the solid theoretical foundation they need and a highly engaging writing style peppered with personal examples culled from the authors' experience living and working abroad. The authors zero in on the specific needs of a firm, from broad cultural and business values to the influence of culture on negotiations, to the structure of the firm. Chapter 12 in the 3rd edition focuses on applying cultural concepts to real-life situations. It also emphasizes team work in intercultural groups. Legal issues in intercultural business communication are covered extensively. Opening chapters contain detailed discussion of cultural values that influence intercultural business communication.
|About the author|
|Table of contents|
CHAPTER 1: Culture and Communication
The Importance of Learning about Cultures
Onstage and Backstage Elements of Culture
Culture: The Operating Environment or Windows of the Mind
Culture is Coherent
Culture is Learned
Culture is the Shared View of a Group of People
Culture Ranks What Is Important
Culture Furnishes Attitudes
Culture Dictates How to Behave
Responses to Other Cultures
Diversity at Home
The Question of Change in Cultures
Typical Reactions to Unfamiliar Cultures
The Importance of Self-Knowledge
Communication and Culture
High-Context and Low-Context Cultures
Perception and Communication
A Schema Model for Intercultural Communication
CHAPTER 2: The Role of Language in Intercultural Business Communication
The Language Barrier and Its Consequences: Real and Perceived
The Relationship between Language and Culture
Language as a Reflection of the Environment
Language as a Reflection of Values
The Meaning of Words
Changes in Language
Implications of the Language Barrier
Selection of the Right Language
Appropriate Level of Fluency
The Company Language
Choosing a Company Language
Using Additional Foreign Language Expertise
The Role of the Interpreter
The Importance of Choosing a Good Interpreter
The Effective Use of an Interpreter--Some Guidelines
Communication with Nonnative Speakers
Effective Face-to-Face Communication
Effective Written Communication
The Impact of Technology on Oral and Written Communication
Some Guidelines for Communicating with Businesspeople from DifferentCultures
Communication with a Multicultural Workforce
CHAPTER 3: Getting to Know Another Culture
Theories about Understanding an Unfamiliar Culture
Where Can Information about Cultures Be Found?
Are Generalizations Productive or Perilous?
Category 1: Thinking and Knowing
Does Knowing Come from Concepts or Experience?
Does Learning Come from Asking Questions or Mastering Received Wisdom?
Does Knowledge Have Limits?
How Do People Reason?
Category 2: Doing and Achieving
Is Doing Important or Is Being Important?
Are Tasks Done Sequentially or Simultaneously?
Do Results or Relationships Take Priority?
Is Uncertainty Avoided or Tolerated?
Is Luck an Essential Factor or an Irrelevance?
Are Rules to Be Followed or Bent?
Category 3: The Big Picture
Do Humans Dominate Nature or Does Nature Dominate Humans?
Are Divine Powers or Humans at the Center of Events?
Major Global Belief Systems
How is Time Understood, Measured, and Kept?
Is Change Positive or Negative?
Is Death the End of Life or Part of Life?
CHAPTER 4: Individuals and Groups in Business Culture
Category 4: The Self
The Basic Unit of Society: The Individual or the Collective?
Obligation and Indebtedness: Burdens or Benefits?
Age: Is Seniority Valued or Discounted?
Gender: Are Women Equals or Subordinates?
Category 5: Social Organization
Group Membership: Temporary or Permanent?
Form: Important or Untrustworthy?
Personal Matters: Public or Private?
Social Organizational Patterns: Horizontal or Hierarchical?
Approach to Authority: Direct or Mediated?
CHAPTER 5: Organization of Messages to Other Cultures
Review of the Communication Model
Meaning and the Communication Model
Why: The Purpose and Factors of Communication
Who in Business Communication
Where: Channels of Communication
When: Time and Timing of Communication
Organizing Routine Messages
Organizing Persuasive Messages and Argumentation
Argumentation and Logic
Organizing Unwelcome Messages
Communicating about Problems
Organizing Problem-Solving Messages
Syllogistic and Inductive Reasoning
The Role and Force of Words
The Relative Importance of Encoding Messages in Words
The Role of Words in Arabic Cultures
The Role of Words in Japanese Culture
The Role of Words in English-Speaking Cultures
The Effect of Language's Structure
Channels of Business Messages
Internal Channels for Written Messages
External Channels for Written Messages
Structured Behavioral Channels
Formal or Informal: Hierarchical or Horizontal
CHAPTER 6: Nonverbal Language in Intercultural Communication
Nonverbal Business Conventions in Face-to-Face Encounters
Timing in Spoken Exchanges
The Language of Space
CHAPTER 7: Cultural Rules for Establishing Relationships
Respect for Authority and the Structuring of Messages
Signals of Respect
Positions of Authority
Dress as Symbol of Authority
Power Distance and Symbols of Power and Authority
Tone and Behavior of Power and Authority
Language as Symbol of Power and Authority
Family and Societal Structures as Indicators of Power
Assertiveness versus Peacekeeping
Standing Up for One's Rights
Recognition of Performance
The Role of Social Contacts in Intercultural Business
Conventions for Extending Invitations
Mixing Social Engagements and Business
Appropriate Behavior for Hosts and Guests
Dealing with Controversy in Social Settings
Ethical Considerations in Intercultural Engagements
CHAPTER 8: Business Information, Decisions, and Solutions
The Nature of Business Information
Culture’s Impact on What Constitutes Information
Assessment of Information
Possession of Information
Formal and Informal Information
Ambiguity versus "Hard" Data
Criteria for Business Information
Business Information Sources
Formal Information Sources
Informal Information Sources
Information and the Knowledge Economy Decision-Making
Making Decisions Based on Ends
Making Decisions Based on Means
Problem Solving and Conflict Resolution
Defining Problems and Dealing with Them
Communicating about Conflicts
CHAPTER 9: Intercultural Negotiation
Negotiation: A Specialized Communication Task
What Really Happened with Canwall in China?
How Knowledge of Culture Can Help
Factors in Negotiating
Expectations for Outcomes
Members of the Negotiating Team
Physical Context of the Negotiation
Communication and Style of Negotiating
Phases of Negotiation
Development of a Relationship
Information Exchange about the Topic Under Negotiation
Concession and Agreement
CHAPTER 10: Legal and Governmental Considerations in Intercultural Business Communication
Communication and Legal Messages
Specific Legal Systems
Anglo-American Common Law
Direct Confrontation and Arbitration
Communication with Agents
Trademarks and Intellectual Property
International Enterprise and the National Interests
Legal Issues in Labor and Management Communication
Laws for Safety on the Job
Legal Considerations in Marketing Communication
Investment Attitudes and the Communication of Financial Information
CHAPTER 11: The Influence of Business Structures and Corporate Culture on Intercultural Business Communication
Corporate Culture and Intercultural Communication
Stages in Internationalization
The Import-Export Stage
Reasons for Exporting
Communication in the Import-Export Environment
The Multinational Corporation
The National Subsidiary
The International Division
The Global Firm
The Structure of the Global Firm
Communication in the Global Organization
Implications of Cultural Aspects of Business Structures for Communication in the International Firm
Communication in the Organization Based on Credentials
Communication in the Organization Based on Context
Communication in the Organization Based on Family Orientation
Communication in the Organization Based on Political Principles
CHAPTER 12: Intercultural Dynamics in the International Company
Cultural Issues in the Daimler Chrysler Merger
Preparation and Training
Attitudes Towards Management
Attitude Towards Compensation
Reports on the Merger
Intercultural Business Communication as a Strategic Tool for Success
Process of Intercultural Business Communication
Dynamics of Culturally Diverse Groups
Bridging Differences and Identifying Synergies
Developing an Intercultural Business Communication Strategy
Culture in the Context of Corporate Strategy Summary Appendix Case 1: What Else Can Go Wrong? Case 2: Hana, a Joint Venture Between Health Snacks and Toka Foods