Price: Rs 4231.2
Pub Date: NOV-06
Publish Status: In Stock
Copyright Year: 2008
|About the book|| |
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
|Key features|| |
There is increased coverage of the entrepreneurial mindset in Chapter 2 as well as coverage of effectuation and cognition.
Chapter 6 has a focus on intellectual property issues as well as legal issues. There are major updates in the laws related to patents, trademarks, and copyrights and the role of the internet as a search tool and for downloading material for filing. The material on the Sarbanes-Oxley Act has also been updated.
Chapter 10, The Financial Plan, has been improved by including a simple example of a small manufacturer preparing a budget that is carried throughout the chapter to make the financial section easier for students to understand. From the budget students can see how the entrepreneur develops the proforma statements (income statement, cash flow statement, and balance sheet). All of the numbers are based on the one simple example making it much easier for students to follow and to understand how each statement is prepared. A break even is also calculated for this same example.
New Chapter 15, Going Global, addresses the important area of global entrepreneurship. In this new chapter, motivations to go global are addressed and strategic issues and important considerations in going global are discussed. Entrepreneurial entry strategies in entering a new country are presented and entrepreneurial partnering is addressed.
Chapter 17, Ending the Venture, has been updated to include new regulations regarding bankruptcy. There is a stronger emphasis on the succession of the business with a table on succession planning tips. In addition, the authors have added a section on "Options for Selling the Business" which includes actual steps or strategies on selling the venture.
New end-of-part cases have been added (17 total cases) to make the text as current as possible. New cases include Gril-Kleen Corporation which emphasizes product development and market selection for a start-up firm, and Top Human which is a Chinese company run by a very high potential woman entrepreneur focusing on starting and expanding their business in China.
New Ethics boxes... including Ch. 6 that focuses on the legal issues related to file sharing and downloading of music
"As Seen in Entrepreneur Magazine" boxes are article excerpts from Entrepreneur magazine that present current topics in entrepreneurship and allow students to analyze business opportunities and advise entrepreneurs.
Research tasks and class discussion questions at the end of each chapter encourage thinking and classroom debate.
A strong and up-to-date marketing chapter that emphasizes customer service, stronger marketing research and market segmentation.
Hisrich/Peters/Shepherd maintains it’s renowned "from start to finish approach." This comprehensive text starts with entrepreneurial culture, onto the new venture strategies, financing the venture, and managing the ending the venture. After each of the four parts are 4 to 5 cases that match chapter content.
Hisrich places an increased emphasis on the presentation of the business plan to investors, the management team, and forecasting sales in the early stages of the start-up.
As in previous editions, the 7th edition not only integrates international coverage throughout the text but also contains a chapter dealing in International issues, a must for any textbook in this era.
|Table of contents|| |
CONTENTS IN BRIEF
PART 1 THE ENTREPRENEURIAL PERSPECTIVE
1 The Nature and Importance of Entrepreneurship
2 The Entrepreneurial Mind-Set
3 Entrepreneurial Intentions and Corporate Entrepreneurship
4 International Entrepreneurship Opportunities
PART 2 CREATING AND STARTING THE VENTURE
5 Creativity, the Business Idea, and Opportunity Analysis
6 Intellectual Property and Other Legal Issues for the Entrepreneur
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan
PART 3 FINANCING THE NEW VENTURE
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public
PART 4 MANAGING, GROWING, AND ENDING THE NEW VENTURE
13 Entrepreneurial Strategy: Generating and Exploiting New Entries
14 Strategies for Growth and Managing the Implications of Growth
15 Going Global
16 Accessing Resources for Growth from External Sources
17 Ending the Venture