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McGraw-Hill Education
McGraw-Hill Education (India)
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INTERNATIONAL BUSINESS
K. Aswathappa

Price: Rs 425
ISBN: 9780070700871
Pages: 807
Pub Date: MAY-10
Publish Status: In Stock
Copyright Year: 2010




About the book 

The new edition continues to discuss basic concepts of international business in a comprehensive manner. It provides a lucid treatment of the theory and practice of global business in the Indian context. Flourished with case-lets drawn from contemporary businesses, it will acquaint the students with the fundamentals of global business.

 

 

     
 
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