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MARKETING RESEARCH: Text and Cases
Rajendra Nargundkar

Price: Rs 615
ISBN: 9780070220874
Pages: 560
Pub Date: APR-08
Publish Status: In Stock
Copyright Year: 2008




Introduction 

The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.

 

 

     
 
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