|About the book|
The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting.
|About the author|
Faculty at NMIMS University, in the Department of Operations. She holds Master?s degree in Statistics as well as Master?s degree in Business Administration. She has been teaching for the past 12 years, and has guided MBA students in several projects using statistical techniques discussed in the book. She has been invited by CIDA(Canadian International Communication Technology) to present a paper on ? Forecasting of Information Communication Technology Growth in India? at an international conference in Canada. She has also been invited by Kingston University, London for Faculty Development.
|Table of contents|
1. Introduction?Scope and Applications of Research (Research is Not an Option?It is Essential for Survival and Growth)
2. Concepts and Tools for Business Research
3. Research Process
4. Research Design
5. Measurement Scales
6. Primary and Secondary Data and Their Sources
7. Collection and Preparation of Data
8. Presentation of Data.
10. Simple Correlation and Regression
11. Statistical Inference
12. Analysis of Variance
13. Non-Parametric Tests
14. Multivariate Statistical Techniques
15. Report Writing
16. Ethics in Business Research
Appendix I Indicative Topics for Business Research
Appendix II Excel?A Tool for Statistical Analysis
Appendix III Introduction to IBM SPSS Statistics
Some Other Useful Books on Business Research Methodology Statistical Tables